Rigby & Peller Introduces Its First UK Boutique in the New Store Concept in Guildford
Rigby & Peller, the renowned lingerie styling expert with more than 85 years of experience, proudly presents its fully renovated boutique in Guildford. Open since November 27th, the boutique is the first in the United Kingdom to showcase the brand’s brand-new store concept, offering customers an elevated and inspiring shopping experience.
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Founded in the UK in 1939, Rigby & Peller has become an international authority in premium lingerie, known for its craftsmanship, personalised service, and innovative approach to bra fitting. With this transformation, the Guildford boutique marks an important milestone in the brand’s continued evolution.
A New Boutique Experience
The refurbished boutique has been redesigned according to Rigby & Peller’s new global store concept, featuring a warm and contemporary interior, elevated fitting rooms, and a renewed focus on comfort, elegance, and personal attention.
This innovative concept enhances the shopping experience with a thoughtful layout, refined materials, and an inviting atmosphere that reflects the brand’s heritage of expert lingerie styling.
The boutique offers a curated collection of luxury lingerie and swimwear from premium brands including Marie Jo, Primadonna, and Sarda, with an extensive size range from A- to M-cup. Whatever a woman’s style, shape, or occasion, Rigby & Peller ensures the perfect fit.
Introducing the Bra Size Scan
More than 80% of women wear the wrong bra size—something Rigby & Peller aims to change.
As part of the renovation, the Guildford boutique is introducing Rigby & Peller’s innovative Bra Size Scan: a fun, quick, and easy DIY tool developed in-house. Using the latest technology, the scanner determines an accurate bra size in under two minutes, empowering customers to shop with confidence.
Expert Personal Styling
Exceptional, highly personalised service is the cornerstone of Rigby & Peller.
Lingerie stylists provide tailored advice—from size and support to styles, colours, and the perfect silhouettes for every moment. Customers are invited to book one-on-one styling appointments in the boutique.
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ABOUT
Rigby & Peller is part of Van de Velde, the Belgian premium lingerie group behind global brands and a long-standing leader in lingerie craftsmanship. Today, Rigby & Peller operates:
- 7 boutiques in the UK
- 6 boutiques in Germany
- 4 boutiques in the United States
With its new store concept, innovative technology, and decades of expertise, Rigby & Peller continues to redefine lingerie styling—offering every woman an inspiring, uplifting, and personalised shopping experience.
CONTACT
Rigby & Peller Guildford
16 Tunsgate
GU1 3QT Guildford, Surrey
+44 148 353 3969
guildford@rigbyandpeller.com
Press contact: Christina Dowling, UK Operations manager christina.dowling@rigbyandpeller.com